Next, make a note of who owns the playlist and head to Google. Start by spending some time searching through Spotify for a playlist that you think your music would perform well on. However, there are opportunities to land placements on smaller, indie label-curated playlists. Major-label playlists are typically reserved for major-label artists. Many major labels have sub-brands dedicated to curating playlists, such as Filtr (Sony), Topsify (Warner) and Digster (Universal). Plenty of record labels and publishers have their own curated playlists to promote their artists and help them land placements on other playlists. Spotify isn't the only one who's realized the power of playlists. If your song performs well, you have a much greater chance of nailing a placement on a playlist like Songs to Sing in the Car. Spotify analyzes listener data such as plays, skips and finishes to determine how well a song is performing. Oftentimes, in order to make it on one of the top Spotify playlists, you'll need to prove yourself by getting placed on a smaller playlist first. However, don't let the numbers deter you-even though these playlists have fewer followers, they account for more than half of all listening time for Spotify-curated playlists.
Additionally, some playlists, such as Discover Weekly, Release Radar and Fresh Finds, are completely algorithmic (more on that later). Some of the smaller, more niche playlists such as Coffee Break and lofi beats are generated algorithmically based on listener data, then fine-tuned by the Spotify staff. The most popular playlists, such as Rap Caviar and Are & Be, are curated by their in-house team and can have upwards of 5 or even 10 million followers. Spotify-curated playlists are responsible for roughly one-third of all listening time on the platform. In this blog, we'll explain how to get your music featured on Spotify playlists from start to finish, including setting up your Spotify account, pitching your songs and what to do once you land a feature.īefore we get into the details of how to pitch your music, let's talk about the different types of playlists available on Spotify.
That's why it's so important for artists to land playlist placements when releasing new tracks. And with more than 4 billion playlists to choose from, it's no surprise that playlists are one of the primary ways that listeners discover new music. With more than 365 million active users, Spotify is one of the biggest music streaming platforms in the world.
0 kommentar(er)
